Sports Strategic Plan
Executive Summary: Momentum Sports Strategic Plan
Rooted in Momentum’s 85-year legacy of leadership development, Momentum Sports exists to address the local church’s pastoral succession crisis by shifting sports outreach into a core incubator for discipleship, leadership formation, and community engagement. Continue reading to learn more about our strategic plan.
01A Leadership Strategy for the Local Church
Momentum Sports addresses the church's leadership succession crisis by positioning sports ministry as an intentional incubator to identify, train, and prepare future ministry leaders.
02Why Momentum Sports Exists
This initiative provides long-term leadership formation in hands-on ministry settings while building trusted relationships with families in their everyday athletic environments.
03The Sports Ministry Era
We aim to normalize sports ministry as a mission-critical platform across local churches, working toward a goal of growing 10,000 dedicated sports ministry positions nationwide.
04The Leadership Problem Sports Ministry Solves
Sports ministry attracts high-capacity leaders through dynamic, relational environments that test maturity while creating natural touchpoints to disciple unchurched families.
05Momentum's Role
Momentum equips churches with vision, consulting, resources, and national connections to integrate sports outreach directly into a sustainable leadership development framework.
06A Proven Model
Built on Momentum's 85-year legacy and Executive Director Nick Demos' experience scaling CCV Stars to 28,000 annual participants, the initiative offers a tested framework for local church sports ministry.
07Leadership
Led full-time by Executive Director Nick Demos, Momentum Sports provides vision, coaching, and strategic support tailored to churches of all sizes.
08National Sports Ministry Leadership Conference
Our National Sports Ministry Leadership Conference will serve as a catalytic gathering to equip leaders, share proven practices, and connect churches into ongoing coaching networks.
09Financial Alignment and Sustainability
Momentum Sports operates within a three-year financial plan designed to balance earned revenue with philanthropy to ensure long-term sustainability and reduce event dependence.
10Measuring What Matters
Success is evaluated by long-term leadership outcomes, such as leaders identified, equipped, and retained, rather than raw attendance or league volume.
11Invitation to Partner
Momentum Sports invites churches, donors, and leaders into a strategic partnership to transform sports outreach into a sustainable engine for kingdom leadership multiplication.
Download Full Sports Strategic Plan (PDF)
Frequently Asked Questions
Why should sports ministry be considered and prioritized by the local church?
Sports ministry reaches families the church often struggles to engage through traditional programming. More importantly, it creates sustained relational environments where discipleship, character formation, and leadership development occur over time. Sports ministry does not replace other ministries—it strengthens the church's ability to form leaders in real-world contexts where responsibility, consistency, and trust matter.
Momentum also helps churches implement sports ministry in ways that are adaptable to their specific context, including staffing, budget, facilities, and leadership capacity—ensuring the model can be modified, customized, and scaled to fit the unique needs of each local church.
Available upon request: Top 10 reasons Momentum believes sports ministry should be prioritized by the local church.
Why is now the right time for this new era of sports ministry?
The church is facing an accelerating leadership succession challenge. Many pastors are nearing retirement, and churches lack earlier-stage pipelines for identifying and forming future leaders. At the same time, sports ministry has too often been treated as a specialized program—dependent on a single champion, isolated from broader leadership development, and vulnerable to fading when that leader moves on.
This new era represents a shift. Sports ministry is no longer viewed as an add-on, but as a core, repeatable leadership environment embedded in the life of the church. When normalized, sports ministry becomes one of the earliest and most scalable platforms for leadership formation, meeting families where they already are and allowing leaders to emerge long before formal ministry roles are required.
By intentionally integrating sports ministry into a church's leadership pipeline, churches can identify, develop, and sustain leaders earlier and more consistently, strengthening the future of the local church.
Available upon request: A decade-by-decade progression of church-based sports ministry.
Why is Momentum uniquely positioned to help lead this effort?
Momentum is uniquely positioned because proven practitioners become our movement multipliers. Leaders like Nick Demos, along with an ever-growing network of experienced local church sports ministry practitioners, bring real-world credibility, tested models, and practical wisdom that can be translated and multiplied across diverse church environments. This multiplication effect creates opportunities for in-person learning environments and practical learning labs where churches can see, experience, and engage with effective sports ministry in real time.
Momentum also brings over eight decades of trust, credibility, and experience in equipping leaders for the local church. Momentum Sports is not a standalone idea; it is integrated within a broader leadership umbrella that includes Momentum Youth Conference, Momentum PRO, Momentum Urban Centers, and Grace College Akron. This integrated approach allows Momentum to move beyond inspiration and events into sustained leadership development with measurable, long-term impact.
What does it mean for the church to 'compete' in youth sports?
For the church, competing in youth sports does not mean trying to outspend, out-scale, or imitate the industry. It means out-forming it. Today, youth sports function as one of the most powerful formative systems in American family life. It shapes identity, values, priorities, and allegiance for millions of families. When the church fails to engage this space intentionally, it is not remaining neutral; it is allowing formation to occur without the Gospel.
The youth sports industry excels at developing performance, exposure, and competition, but it is not designed to form character under pressure, identity beyond results, or purpose after failure. The church is uniquely equipped to offer what the industry cannot: meaning beyond trophies, belonging that is not performance-based, and discipleship that shapes kids and parents together. Sports ministry allows the church to engage families earlier, longer, and relationally at precisely the moments when character, leadership, and faith are revealed in real time.
For Momentum, this is a matter of stewardship, not strategy. Fields, gyms, coaches, and families already exist. The real question is not whether the church should do sports, but who is discipling the largest youth gathering in America. Competing does not mean copying the industry; it means offering something categorically better. Momentum Sports helps churches engage sports ministry seriously and intentionally so that formation, faith, and leadership are not left to develop without the Gospel.
Why should a church plant consider sports ministry early?
Sports ministry allows church plants to build trust, relationships, and leadership capacity before formal services are established. It creates community connection, surfaces volunteers quickly, and provides a natural on ramp for discipleship. For many church plants, sports ministry becomes a foundational leadership engine rather than an added program.
Available upon request: Top 8 reasons Momentum believes a new church plant should consider starting with sports ministry.
How does Momentum help local churches implement sports ministry?
Momentum provides vision, leadership training, consulting, resources, and connection to proven models. Rather than offering a one-size-fits-all approach, Momentum helps churches steward sports ministry in ways that align with their size, context, and leadership capacity—always with an emphasis on discipleship and leadership development rather than program expansion.
Available upon request: Top 7 ways Momentum will provide support for a local church implementing sports ministry.
Why don't more churches already have effective sports ministry?
Many churches lack the leadership, expertise, or confidence to launch sports ministry sustainably. Others perceive it as logistically complex or financially risky. Momentum helps churches overcome these barriers by providing clarity, coaching, and proven pathways that reduce uncertainty and increase confidence.
Available upon request: Top 30 perceived barriers for a local church starting a sports ministry and how Momentum can remove them.
What makes Momentum Sports different than other organizations providing support for local church sports ministry?
While other organizations may provide various program structures, Momentum's emphasis is on leadership formation, succession, and long-term church health. Momentum often partners with other organizations while maintaining a distinct focus on developing leaders through sports ministry.
Available upon request: Five key differentiating focuses for Momentum Sports that we believe are valuable to the local church.
How does Momentum think about the vision of one million people deciding to follow Jesus?
This figure represents a long-term, faith-driven vision tied to leadership multiplication and scale—not short-term projections or guaranteed outcomes. As churches consistently engage families through sports ministry and develop leaders who disciple relationally, Momentum believes sustained spiritual fruit will follow over time.
Available upon request: The practical math and thinking behind the one million.
Why is launching a Momentum Sports conference the right move?
The Momentum Sports Conference serves as a catalytic gathering that equips leaders, fosters collaboration, and invites churches into Momentum's broader leadership development framework. It is designed to accelerate learning and connection, not simply host another event, helping churches move from isolated efforts to sustainable leadership pipelines.
The conference serves as a springboard into ongoing support, coaching, and mentorship relationships. Whether through Momentum Sports staff or a growing network of ambassadors and multipliers, it ensures that churches are not only inspired at the event but supported in long-term implementation and leadership development.
Available upon request: Six core reasons why a national sports ministry leadership conference is the right move for Momentum.





